This is a summary of Eric Ries´ The Lean Startup: How Today´s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on ´´validated learning´´, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it´s too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever. This summary is aimed for those who want to capture the gist of the book, but don´t have the current time to listen to the whole thing. You get the main summary along with all of the benefits and lessons the actual book has to offer. 1. Language: English. Narrator: Tian Wang. Audio sample: http://samples.audible.de/bk/acx0/058349/bk_acx0_058349_sample.mp3. Digital audiobook in aax.
This is a summary of Nir Eyal´s Hooked: Proven Strategies for Getting Up to Speed Faster and Smarter How do successful companies create products people can´t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? This best-seller answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive ´´hook cycles,´´ these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal´s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. This summary is available in a variety of formats, and is aimed for those who want to capture the gist of the book but don´t have the current time to devour all the whole book. You get the main summary along with all of the benefits and lessons the actual book has to offer. It fills the gap, making you understand more while enhancing your listening experience. This is a summary that is not intended to be used without reference to the original book. 1. Language: English. Narrator: Robert Barbere. Audio sample: http://samples.audible.de/bk/acx0/061576/bk_acx0_061576_sample.mp3. Digital audiobook in aax.
This is a Summary of Ben Horowitz´s The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers .Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley´s most respected and experienced entrepreneurs, offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn´t cover. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he´s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz´s personal and often humbling experiences. This summary is aimed for those who want to capture the gist of the book but don´t have the current time to devour all of it. You get the main summary along with all of the benefits and lessons the actual book has to offer. This is a summary that is not intended to be used without reference to the original book. 1. Language: English. Narrator: Tom Johnson. Audio sample: http://samples.audible.de/bk/acx0/072221/bk_acx0_072221_sample.mp3. Digital audiobook in aax.